Nico Blaauw


Getting lost from time to time helps us to see things from a different perspective. And to discover something new. Nico Blaauw has got to know many industries and roles from the inside. After laying a foundation in the field of management and marketing with multinationals, he started a branding consultancy 15 years ago.


The various paths in his career came together in projects around innovative social entrepreneurship and his passion for food.  A hard knock – literally – helped Nick to take the time to decide to pursue his passion for inspiring entrepreneurs, impact investing, social mission and the connecting power of food.


Nico is pragmatic and creative in terms of strategy and business development, with a strong track record of getting things off the ground as a manager. Through FreeSoil he wants to help to restore the healthy basis underlying our food production.